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微软电子商务制胜策略

2008-09-24 18:57:33

【内容简介】
　　本书以战略性眼光审视了电子商务的方方面面，并从技术角度对电子商务进行了高度的概括。全书共分三个部分：第一部分讲述了电子商务的概念、现状、存在的障碍和衡量电子商务成功的标准；第二部分概述了电子商务的技术基础、Web站点设计的原则，并结合实例讲述了电子商务的最佳做法和网络品牌的管理策略；第三部分介绍了微软的电子商务策略、平台和产品。本书内容丰富、材料详实，对企业和IT决策者正确地开展电子商务、避免和克服电子商务实践过程中的障碍和错误的认识，都有重要的指导意义。
　　本书适于开展电子商务的企业和其决策者、IT人员阅读。
【下载说明】
　　本资料为《微软电子商务制胜策略》一书PDF格式的高清晰电子版，推荐使用Adobe Reader 7.0或兼容阅读工具打开！
【图书目录】
第1部分电子商务改变一切
第1章存亡之际：上网淘金或面临淘汰
1. 1了解电子商务
1. 1. 1电子商务的定义
1. 1. 2技术和贯穿组织的信息流
1. 1. 3电子商务的种类
1. 2进入成熟阶段的电子商务
1. 2. 11969：科技使电子商务成为可能
1. 2. 21992：万维网被创建出来
1. 2. 32000电子商务是指数增长
1. 3为什么进行电子商务
1. 3. 1电子商务为何是势在必行的
1. 3. 2什么力量使我们置身此处
1. 3. 3为什么电子商务没有回报某些组织
1. 3. 4基于Internet的商业模式对组织的影响
1. 3. 5电子商务如何影响着当地的. 本省的. 国家的和国际的经济
1. 3. 6电子商务是如何促进全球知识管理和信息共享的
1. 4小结
1. 5思考
1. 6行动方案
第2章虚实之间：运作中的电子商务
2. 1企业将电子商务解决方案应用于何处
2. 1. 1集团采购
2. 1. 2市场营销和推广
2. 1. 3品牌管理和认知
2. 1. 4电子邮件广告
2. 1. 5全球企业的库存管理
2. 1. 6供应链管理
2. 1. 7客户关系管理
2. 1. 8开制客户账单和支付
2. 1. 9在线帮助桌面
2. 2组织如何使用它们的电子商务站点
2. 2. 1产品目录和在线购买
2. 2. 2订购单／订单录入
2. 2. 3后勤控制
2. 2. 4客户服务
2. 2. 5呼叫中心
2. 3电子商务神话
2. 3. 1神话之一：它是廉价. 易用和有利可图的
2. 3. 2神话之二：每个人都在参与
2. 3. 3神话之三：中间人被排除了
2. 3. 4神话之四：所有的产品都变成了商品并且竞争场地已经扫清了障碍
2. 3. 5神话之五：在Web上的品牌建立是轻而易举的事情
2. 4小结
2. 5思考
2. 6行动方案
第3章如何超越电子商务的障碍
3. 1成本／收益分析
3. 1. 1成本
3. 1. 2电子商务怎样增值
3. 2技术问题
3. 3走向全球
3. 3. 1文化和语言障碍
3. 3. 2不断变化的地缘政治图景
3. 3. 3贸易规则
3. 3. 4税收和其他货币问题
3. 4法律问题
3. 4. 1像对待纸一样对待网络
3. 4. 2你是谁
3. 5安全性
3. 5. 1这将是内部工作
3. 5. 2交易是安全的, 但消费者同意这一点吗
3. 6为电子商务配备人员
3. 7小结
3. 8思考
3. 9行动计划
第4章衡量成功
4. 1电子商务解决方案必须符合什么标准
4. 1. 1搜集要求
4. 1. 2将要求转化为衡量成功的标准
4. 2判断解决方案
4. 2. 1需求分析
4. 2. 2解决方案评估
4. 3确定决策因素
4. 3. 1识别关键成功因素
4. 3. 2计算并管理风险
4. 4衡量解决方案的成功
4. 4. 1决定使用何种衡量方式
4. 4. 2计算投资收益
4. 5小结
4. 6思考
4. 7行动方案
第II部分电子商务商业解决方案
第5章电子商务的构建
5. 1硬件基础
5. 1. 1提供Web服务：Web服务器
5. 1. 2处理交易：交易服务器
5. 1. 3维护数据：数据库服务器
5. 1. 4网络通信
5. 2软件基础
5. 2. 1Web服务器软件
5. 2. 2处理基于Web的交易
5. 2. 3浏览器
5. 2. 4安全性
5. 3外部服务提供商
5. 3. 1Internet服务提供商
5. 3. 2Web生机服务提供商
5. 3. 3应用服务器提供商
5. 4接口和集成：利用现有系统
5. 4. 1把遗留系统带到Web上来
5. 4. 2与企业资源计划系统的接口
5. 5创建电子商务程序
5. 5. 1基于Web的建立信息系统的方法
5. 5. 2建立和集成基础结构
5. 5. 3构建过程
5. 6小节
5. 7思考
5. 8行动计划
第6章电子商务站点基础
6. 1您的开场白：主页
6. 1.1最新动态
6. 1. 2Web站点搜索引擎
6. 1. 3Web站点图
6. 1. 4发现访问者想些什么
6. 1. 5提供安全和隐私信息
6. 1. 6到商业伙伴的链接
6. 2独具风格
6. 2. 1图形
6. 2. 2导航
6. 2. 3版面和使用性
6. 3企业对企业交易的外部网
6. 4内容管理工具
6. 4. 1内容管理过程

I’m on Facebook–Now What

2008-07-24 14:51:24

书名：I’m on Facebook–Now What???: How to Get Personal, Business, and Professional Value from Facebook
作者：Jason Alba
出版：Happy About 2008
ISBN：1600050956
目录：
Contents
Foreword Foreword . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1
Introduction Introduction. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3
Chapter 1 Getting Started . . . . . . . . . . . . . . . . . . . . . . . . 5
Navigating Facebook . . . . . . . . . . . . . . . . . . . . . . . . .8
Chapter 2 Getting Involved . . . . . . . . . . . . . . . . . . . . . . 13
Connecting with Others— Facebook Friends. . . . . .13
Facebook Groups . . . . . . . . . . . . . . . . . . . . . . . . . . .18
Staying in Touch. . . . . . . . . . . . . . . . . . . . . . . . . . . .19
Chapter 3 Commonly Asked Questions . . . . . . . . . . . 23
Chapter 4 Facebook Applications . . . . . . . . . . . . . . . . 31
What’s the Deal with all the Facebook
Applications Hype?. . . . . . . . . . . . . . . . . . . . . . . . . .31
How to Find Applications . . . . . . . . . . . . . . . . . . . . .35
Chapter 5 Privacy. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 43
Chapter 6 Your Facebook Strategy . . . . . . . . . . . . . . . 53
How Much Time Should I Spend on Facebook? . . .54
Chapter 7 Facebook for Business(es) . . . . . . . . . . . . . 65
Chapter 8 Facebook No-No’s . . . . . . . . . . . . . . . . . . . . 71
Facebook’s Terms of Use. . . . . . . . . . . . . . . . . . . . .74
Moral and Social No-No’s. . . . . . . . . . . . . . . . . . . . .76
Chapter 9 Additional Resources . . . . . . . . . . . . . . . . . 81
Blogs, Articles and Videos . . . . . . . . . . . . . . . . . . . .81
Recommended Books . . . . . . . . . . . . . . . . . . . . . . .84
Chapter 10 Conclusion . . . . . . . . . . . . . . . . . . . . . . . . . . 87
Afterword Afterwor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 91
Authors About the Authors . . . . . . . . . . . . . . . . . . . . . . . . . . 93
Books Other Happy About? Books. . . . . . . . . . . . . . . . . . . 97

Service Enterprise Integration : An Enterprise Engineering Perspective

2008-05-19 23:27:32

Preface
One could argue that service is ultimately based on knowledge, and
knowledge on the interaction between human and information resources. A
significant phenomenon is, information resources exhibit a propensity to
connect with each other especially when they are digitized. Evidence is
manifested in the evolution of enterprise databases, peer-to-peer applications
on the Internet, and the Web world itself. One would be tempted to liken the
connection to the formation of galaxies, stars, and planets from the basic
elements of the universe. The ''gravitational pull" in the case of digital
integration seems to be the utility of connection, or, the economy of scale of
digital resources. Therefore, service seems to be poised to not only reap the
benefits of Information Technology as manufacturing does, but also to enjoy
more economy of scale than manufacturing can, since the latter is
constrained by physical materials when it comes to connection.
However, the service sector of the economy has long lagged behind
manufacturing in productivity gains from computerization. This presents an
unfortunate problem since our economy is increasingly based on services.
The root cause is commonly attributed, ironically, to the lack of economy of
scale for service (co-)production. Its justification seems to rest on the
difficulty of standardization of knowledge workers and other production
factors for services; as compared to what manufacturing has achieved since
Industrial Revolution - e.g., standard parts, bills-of-materials, and machining
processes. However, standardization does not have to be the only mode that
allows for large scale production. For instance, we submit that connection
gives scale and sharing yields economy. Therefore, services could possibly
enjoy economy of scale by, e.g., exploring new modes of production.
In a general sense, many researchers believe that when service and
manufacturing both rely on information technology for their production, then
what happened to one due to IT should have a way to happen to the other. To
explore this conviction, a common approach in the field is to identify the ITenabled
generic results of manufacturing enterprise engineering and apply
them to service enterprises. Modifications and new results would then be
figured out to accommodate the differences between these two genres. In
addition, new thinking is possible and, perhaps, desirable.

Contents
Dedication v
Contributing Authors ix
Preface xi
Acknowledgments xv
From Just In Time Manufacturing to on-Demand Services
ANANTH KRISHNAMURTHY 1
Services Innovation: Decision Attributes, Innovation Enablers, and
Innovation Drivers
JAMES M. TIEN 39
Reengineering the Organization with a Service Orientation
FRANCOIS B. VERNADAT 77
Customer Incentives in Time-based Environment
JiAN CHEN AND NAN ZHANG 103
Auctions as a Dynamic Pricing Mechanism for E-Services
JuoNG-SiK LEE AND BOLESLAW K. SZYMANSKI 131
A Framework for Service Enterprise Integration: A Case Study
MARKE. DAUSCH 157
Continuous Evaluation of Information System Development
MING-CHUANWU 179
Models of Cyberlnfrastructure-Based Enteq)rises and their Engineering
CHENG HSU 209
Index 245

Total E-Mail Marketing

2008-05-13 23:02:18

Preface
WHY TOTAL E-MAIL MARKETING?
Effective e-mail marketing is not just about great creative. E-mail marketing is becoming an
essential, integral part of e-marketing and indeed marketing. So, in writing this book I wanted
to create a comprehensive guide that not only covers how to create great campaigns and creative,
but also describes a strategic approach to integrate e-mail into the communications mix. Total
E-mail Marketing covers:
. how to use e-mail to support all stages of the customer lifecycle of customer relationship
management (CRM): selection, acquisition, retention and extension
. using e-mail for a range of marketing applications: as a promotional tool, regular communications
tool (e-newsletters), conversion tool (multistage e-mail), referral tool (viral marketing),
research tool and customer support tool
. lists: building and maintaining house lists and selecting rented lists
. campaign design from strategy, through conversion modelling to creative and testing
. how to manage not only outbound e-mail, but also inbound e-mail
. resourcing e-mail, looking at the best options for outsourcing, and in-house management using
software packages
. integrated e-mail marketing with the web site, with direct mail, advertising, public relations and
word-of-mouth.
To illustrate the power of e-mail marketing I also wanted to draw on a range of examples and
experiences from different practitioners. So, in each chapter you will find detailed case studies for
business-to-consumer (B2C), business-to-business (B2B) and not-for-profit, and viewpoints from a
range of e-mail practitioners. To help you to improve your e-mail marketing I have also included a
series of checklists that can be used to plan future campaigns and highlighted key insights that are
factors for success.
HOW I S THE BOOK STRUCTURED?
Total E-mail Marketing has been developed for fast, efficient learning. It is structured around eight
major topics that are of concern to marketers.

Contents
Preface ix
Why total e-mail marketing? ix
How is the book structured? ix
Who is this book for? x
Learning features xi
Acknowledgements xiii
Chapter 1 Introduction 1
Chapter at a glance 2
Introduction: typical e-mail marketing questions 2
Modelling and measuring e-mail marketing effectiveness 4
Why e-mail marketing matters 6
Why e-mail marketing beats direct mail 7
Why e-mail marketing beats web site-based marketing 10
Why ‘total e-mail marketing’? 11
Meeting the challenges of total e-mail marketing 12
Why e-mail marketing is not so different from direct mail 14
References 18
Web links 18
Chapter 2 E-mail marketing fundamentals 19
Chapter at a glance 20
Introduction 20
Permission marketing 21
Legal constraints 25
Customer relationship management 30
CRM: a health warning 38
Online CRM 38
Personalisation and mass customisation 39
An integrated e-mail marketing approach to CRM 42
References 46
Web links 47
Chapter 3 E-mail campaign planning 48
Chapter at a glance 49
Introduction 49
Objective setting 50
E-mail campaign budgeting 56
Campaign design: targeting, offer, timing, creative 59
Campaign integration 68
The creative brief 72
Measurement 73
Continuous improvement of campaigns 78
Testing 80
Campaign management and resourcing 82
References 82
Web links 83
Chapter 4 E-mail for customer acquisition 84
Chapter at a glance 85
Introduction 86
Building a house e-mail list 87
Stage 1: Devising incentives 90
Stage 2: Using online and offline communications to drive traffic to the web site 91
Using a rented list of e-mails to acquire customers via e-mail 98
Placing advertising in third-party e-mail newsletters 106
Usenet 108
Stage 3: Revising web-site design to emphasise offer 110
Stage 4: Defining profiling needs and capture form 111
Stage 5: Selecting permission levels: what does opt-in really mean? 115
Stage 6: Drawing up a privacy statement 118
Stage 7: Defining the opt-out 118
Stage 8: Follow-up registration 119
Other forms of customer acquisition 122
Keeping e-mail addresses current 123
Viral marketing 124
Measuring acquisition effectiveness 129
References 129
Web links 130
Chapter 5 Using e-mail for customer retention 131
Chapter at a glance 132
Introduction 132
Planning retention 133
E-newsletters 140
Virtual communities and discussion lists 151
References 154
Web links 155
Chapter 6 Crafting e-mail creative 156
Chapter at a glance 157
Introduction 157
E-mail usage constraints 158
The HTML versus text decision 160
E-mail structure 166
E-mail headers 166
E-mail style and personality 169
E-mail body content 169
Copywriting 174
Calls-to-action 177
Landing pages 181
Testing creative 182
E-newsletter design 182
How not to do it 187
References 188
Chapter 7 E-mail marketing management 189
Chapter at a glance 190
Selecting solution providers 190
Managing a campaign 192
Choosing e-mail management software 194
List servers 196
Desktop e-mail management software 197
Application service provider model 198
Managing the house list 199
Managing inbound e-mail 201
References 206
Web links 206
Chapter 8 E-mail marketing innovation 208
Chapter at a glance 209
Solving the SPAM problem 209
Rich media e-mails 215
Messaging through mobile or wireless access devices 217
Picture messaging 221
References 222
Web links 223
Index 225

Designing Personalized User Experiences in E-Commerce

2008-04-28 21:27:15

INTRODUCTION AND OVERVIEW
A Guide for the Reader
1. INTRODUCTION
In the Spring of 2003, the three of us facilitated a workshop at the ACM SIGCHI
CHI 2003 conference on Human Factors in Computer Systems. The two-day
workshop focused on designing personalized user experiences in eCommerce and
was attended by a community of about 20 people from around the world who
represented academia, industry and government perspectives on the topic. All of the
participants share a professional interest in human computer interaction (HCI), and
the group represents different skills and experience in the behavioural and computer
sciences. The group works in research, development and consulting areas involving
the design and evaluation of user interfaces and tools, as well as information
architecture and computer programming related to commercial web sites.
During the last half on the second day, the team worked together to develop the
structure for this book. We decided that research and practical experience that we
wanted to document fit into four areas:
1. Theoretical, Conceptual, and Architectural Frameworks of
Personalization
2. Research on The Design and Evaluation of Personalized User
Experiences in Different Domains
3. Approaches to Personalization Through Recommender Systems
4. Lessons Learned and Future Research Questions
In this introductory chapter, we will provide an overview of the ideas and
research provided in each of the major sections of the book and highlight some of
the interrelationships between the chapters.The contact information for all of the
chapter authors is provided in the front of the book if you would like to contact
people to follow up on ideas or questions you might have regarding their work.
2. THEORETICAL, CONCEPTUAL AND ARCHITECTURAL FRAMEWORKS
OF PERSONALIZATION
In this section, the authors present a variety of inter-related conceptual and
architectural frameworks of personalization. For example, the Karat, Karat and
Brodie chapter on Personalizing Interaction describes a conceptual framework for
personalization, the variables involved, a research agenda and a methodology for
conducting research and building towards predictive capability in this area.
Toward Psychological Customization of Information for Individuals by Saari and
Turpeinen complements the Karat et al framework with other theoretical
perspectives and research areas including perception and emotion. They address the
question: “What is good and desirable personalization?” sketching a possible answer
to this issue informed by psychological theory and empiric evidence from the point
of view of user experience and discuss some conceptual implications for system
design. Their work describes “psychological customization” and make connections
to behavioural theory to build a framework for producing desired cognitive and
emotional effects in system users..
Briggs, Simpson, and De Angeli present a framework for trust in Personalization
and Trust: A Reciprocal Relationship? and discuss empirical data related to it. In
their developmental model trust evolves in three stages of interacting with the
service: (1) first impressions and initial trust building activities, (2) further
involvement with the site and the first transactions, and (3) subsequent relationship
development. The authors discuss the link between the model and personalization,
and go on to describe an online experiment in which this association was
investigated.
Lorrie Faith Cranor identifies the relationship between privacy and
personalization in I Didn’t Buy It for Myself. She brings the personalization context
into the privacy principles that are guiding professionals in the development of
standards, tools, products and services to protect the privacy of individual’s personal
information. She discusses the attributes of different types of personalization
systems, the risks in the different types of privacy violations, the state of privacy
laws around the world, and how organizations might make tradeoffs in privacy risks
in the different possible approaches to personalization systems.
Keith Instone’s chapter on An Information Architecture Perspective on
Personalization, Navigation, and Changing the Direction of Hypertext, he provides
the reader an understanding of the basic building blocks in information architecture
(IA) and how personalization works from an IA point of view. He describes how to
bring together the conceptual framework of personalization with its implementation
in development. He then takes an IA view of personalization research, and
challenges the HCI community in terms of the future research needed to advance the
field.
Hoelscher and Dietrich examine how website providers can provide value to
users through real-time site monitoring in eCommerce Personalization and Real-
Time Site Monitoring. The authors describe 7d, a comprehensive personalization
server system, which combines several data sources and personalization strategies to
generate the recommendations. Two real life usage scenarios are presented in order
to highlight the deployment of the personalization strategies as well as challenges
and benefits of the 7d system. This chapter augments the information architecture
perspective provided by Keith Instone in the previous chapter.
3. RESEARCH ON THE DESIGN AND EVALUATION OF PERSONALIZED
USER EXPERIENCES IN DIFFERENT DOMAINS
In this section, the authors of the chapters provide a variety of perspectives on
personalization research and case study experience in designing and evaluating the
effectiveness of personalization in different domains. Leading the way in this
section, Hiltunen, Heng and Helgesen discuss the case study of the implementation
of personalization functionality in the case study of eBanking in Personalized
Electronic Banking Services: Case Nordea. They describe the context of the user
scenario of Internet banking, human-computer interaction issues and opportunities in
Internet banking, and the particulars of the case study of Nordea. Personalization is
defined in the context of Internet banking, with a discussion of the customer and a
bank’s reasons for and against personalization. Design ideas about how to provide
the value to customers in the design of personalized eBanking are illustrated.
In Personalized Ubiquitous Commerce: An Application Perspective, Wan
introduces the concept of ubiquitous commerce or uCommerce and illustrates how
personalization can support self-service in home improvement tasks over the
Internet. Wan addresses the use of technology and personalization well beyond the
“desktop” by considering household items such as medicine cabinets and closets.
The chapter offers descriptions of several very interesting prototype systems, and in
combination they certainly offer an interesting perspective on the direction of
pervasive technology. Across the very different home-oriented domains covered in
the prototypes described here (the Magic Medicine Cabinet, the Online Wardrobe
and the Virtual Handyman), Wan describes the roles personalization can play.
Another domain for personalization on the Internet is in the area of electronic
government. In Self-Service, Personalization and Electronic Governement,
Halstead-Nussloch introduces his topic through a story about self-service in grocery
stores emerged in the United States from the 1930’s to the 1950’s. He examines the
motivation for this innovation in commerce in brick and mortar stores and
eCommerce, and then compares and contrasts eGovernment and eCommerce. He
examines the major personalization issues in eGovernment and considers what
eGovernment can learn from eCommerce.
Brodie, Karat, and Karat explore the role of trust in personalizing the user
experience of IT decision makers making purchasing decisions and getting support
for IT products on an eCommerce site in the chapter entitled How Personalization of
An eCommerce Website Affects Consumer Trust. The authors make a distinction
between personalization features and policies and, through a number of user studies,
show how these facets of personalization have an impact on an individual’s
willingness to share personal information with the site.
The Haeuble, Dellaert, Murray, and Trifts chapter on Buyer Behavior in
Personalized Shopping Environments reviews a series of research studies their team
has conducted on buyer behavior and the various factors that influence shopping
online. In particular, they discuss personalized product recommendations,
personalized product-comparison tools, and the role of interface personalization on
customer loyalty.
4. APPROACHES TO PERSONALIZATION THROUGH RECOMMENDER
SYSTEMS
This section of the book includes four chapters on the topic of recommender
systems. Ricci and Del Missier use the scenario of travel agents on the Web to
explore Supporting Travel Decision Making Through Personalized
Recommendation. A hybrid recommender system is introduced, which integrates
content-based methods, collaborative filtering, and case-based reasoning to support
information search and choice processes concerned with travel decision making.
Ricci and Del Missier also present the results of a study in which a prototype system
utilizing this technology was user tested.
A complementary chapter that focuses on the tools that can be used to provide
personalization on eCommerce sites is the Degemmis, Lops, Semeraro, Costabile,
Guida, and Licchelli chapter on Improving Collaborative Recommender Systems by
Means of User Profiles. This chapter describes how knowledge of customers stored
in behavioural profiles may be integrated into the personalization algorithm in order
to increase its computational efficiency, and hence scalability. The system is
evaluated empirically by using statistical accuracy metrics.
Wagner and Lieberman use the scenario of a user transaction in eCommerce to
illustrate the value that personalization can bring to the experience in
Personalization for Debugging eCommerce. Their chapter focuses on the role that
personalization can play in providing “self-service” assistance after transactions
have been completed (e.g., by keeping track of purchases and providing assistance
in the context of information saved about specific transactions). They suggest that
there are many instances where someone wants to contact a company with a variety
of questions about previous transactions, and that keeping track of the context of a
previous transaction (e.g., not just that someone purchased an airline ticket, but what
exchange policy was in place when they did it) can be valuable. Wagner and
Lieberman point out that the organization’s policies themselves can be explained in
reference to the customer’s transaction context. More importantly, the customer can
benefit from personalized explanations of processes of the organizations with which
he interacts.
Stolze and Strobel investigate the role of personalized recommendations as a
teaching tool through the scenario of purchasing electronic equipment in
Recommending as Personalized Teaching: Towards Credible Needs-based
eCommerce Recommender Systems. The authors point out that recommender
systems need to provide more than just a result (recommendation) in order to be
trusted by users. In their chapter they argue that an essential ingredient for
enhancing consumer confidence in recommender systems will be to enable
consumer learning by providing a guided transition from a needs- to a featureoriented
interaction. Instead of giving the user “expert advice”, Stoltze and Strobel
aim to provide users with a personalized learning experience that supplies them with
the information they need to decide and to trust that the recommended product best
matches their current needs.
5. LESSONS LEARNED AND FUTURE RESEARCH QUESTIONS
Teltzrow and Kobsa’s chapter on Impacts of User Privacy Preferences on
Personalized Systems provides a meta-analysis across a series of survey research
studies conducted by a variety of authors around the world. They examine research,
methods, and technology questions to highlight the advances in the field. They also
relate these results to the findings of various authors of chapters in this book.
Jan Blom looks to the future in his chapter and discusses Challenges for User-
Centric Personalization Research. He describes psychological implications of
personalized user interfaces, design drivers for personalization, ecological validity,
and the benefits of personalization. He challenges the field to address personalized
user interfaces through integration of marketing, computer science, and user
experience perspectives.
6. EDITORS’ FINAL REMARKS
We would like to provide some perspective about how you the reader may be able to
best use this book. As is true in almost any aspect of interaction design, if the project
team does not develop a usable and useful design, the user is unlikely to value the
resulting system or take pleasure in using it. This is true with personalization as
well. Personalization is not a silver bullet in itself; a personalized user experience
has the best chance of success if it is developed using a set of best practices in HCI
including understanding who the target users of a system are and working with them
to understand their goals and tasks related to the system, their context of use, and
incorporating this perspective in the design of the system. With this as a basic
starting point, please consider the information that is provided in this book as a
means of helping you to understand the scope of items you need to take into
consideration in designing and building a personalized user experience. The
experience and knowledge that the authors of each of the chapters provides may be
very valuable to you in identifying possibilities that you had not considered and
alerting you to issues that you can resolve by being aware of them in the beginning
of a project and taking a “big picture” view of the topic of designing personalized
user interfaces.
A final point to guide the readers is that you will see variation across the chapters
in terms of the granularity of the approach that each of the authors addresses
personalization. You may think of this as a dimension. For example, some chapters
tackle personalization from the point of view of a specific technology. This is
illustrated in some of the chapters on recommender systems including the Ricci and
Del Missier chapter on developing personalization technologies for travel decision
making. At the other end of the dimension are the “big picture” approaches
illustrated in the Saari and Turpeinen or Instone chapters where the work could be
taken to apply to a general set of technologies. This perspective may serve to remind
us of the multifaceted nature of the HCI domain and the opportunities and
challenges for all of us in the field.

TABLE OF CONTENTS
About the Authors vii
Section 1: Introduction and Overview
Chapter 1: KARAT, BLOM AND KARAT/Introduction and Overview 1
Section 2: Theoretical, Conceptual, and Architectural Frameworks of
Personalization
Chapter 2: KARAT, KARAT AND BRODIE /Personalizing Interaction 7
Chapter 3: SAARI AND TURPEINEN /Towards Psychological 19
Customization of Information for Individuals and Social Groups
Chapter 4: BRIGGS ET AL /Personalization and Trust 39
Chapter 5: CRANOR /“I Didn’t Buy It For Myself” 57
Chapter 6: INSTONE /An Information Architecture Perspective on 75
Personalization
Chapter 7: HOELSCHER AND DIETRICH /E-Commerce Personalization 95
and Real-Time Site Monitoring
Section 3: Research on The Design and Evaluation of Personalized
User Experiences in Different Domains
Chapter 8: HILTUNEN, HENG AND HELGESEN /Personalized Electronic 119
Banking Services
Chapter 9: WAN /Personalized Ubiquitous Commerce 141
Chapter 10: HALSTEAD-NUSSLOCH/Self-Service, Personalization, and 161
Electronic Government
Chapter 11: BRODIE, KARAT AND KARAT/Creating an E-Commerce 185
Environment Where Consumers Are Willing to Share Personal
Information
Chapter 12: H?UBL ET AL /Buyer Behavior in Personalized Shopping 207
Environments
Section 4: Approaches To Personalization Through Recommender Systems
Chapter 13: RICCI AND DEL MISSIER /Supporting Travel Decision 231
Making Through Personalized Recommendation
Chapter 14: DEGEMMIS ET AL /Improving Collaborative Recommender 253
Systems by Means of User Profiles
Chapter 15: WAGNER AND LIEBERMAN/ Personalized Presentation of 275
Policies and Processes
Chapter 16: STOLZE AND STROEBEL /Recommending as Personalized 293
Teaching
Section 5: Lessons Learned and Future Research Questions
Chapter 17: TELTZROW AND KOBSA /Impacts of User Privacy 315
Preferences on Personalized Systems
Chapter 18: BLOM /Challenges for User-Centric Personalization 333
Research

Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site

2008-04-22 22:14:13

"A very comprehensive, yet light-hearted guide for internet managers that demystifies search engine marketing and provides practical advice for success."

Piers Dickinson, Global Internet Marketing Manager, BP

"Outlines every one of the major strategic steps to develop your search marketing initiatives. This book teaches Web marketers what to do from the beginning so they can implement a successful search marketing programthe strategic steps to define the scope and cost of your search marketing program, develop a team, create a proposal, get executive approval, manage, and measure your search marketing program. You have to read it to appreciate it!"

Cynthia Donlevy, Web Marketing & Strategy, Cisco Systems, Inc.

"Getting your site indexed is the most fundamental, yet one of the most challenging, aspects to search engine marketing. Search Engine Marketing Inc.: Driving Search Traffic to Your Company's Web Site is a detailed and comprehensive guide through the pitfalls and opportunities of this complicated subject. I started reading Chapter 10, "Get Your Site Indexed," and haven't really put it down since. It is a wonderfully well-written and detailed reference that you will come back to again and again to get more out of your SEO efforts. From price engines to paid placement, Chapter 14, "Optimize Your Paid Search Program," covers everything you need to know about paid search. I have yet to come across a more useful book for SEM pros. From budgeting to bid strategy and optimization, Mike and Bill take you through the steps to create successful paid search campaigns. Whether you are just starting out in paid search or are already a power player, you will learn something new from this book."

David Cook, Search Marketing Manager, Buy.com

"This book has no silver bullets or snake-oil potions that will magically propel your site to the top of every search engine. What it offers instead, is the most comprehensive, well-thought-out, and well-motivated treatment to date of all aspects of search engine marketing, from planning to execution to measuring. If you are involved in any way in the economic aspects of Web search technology, you need this book on your shelf."

Dr. Andrei Broder, IBM Distinguished Engineer & CTO, IBM Research Institute for Search and Text Analysis

"Mike Moran and Bill Hunt have delivered a masterpiece on enterprise search marketing. Both engaging and results-focused, Search Engine Marketing, Inc. guides the marketer through the basics of why search is important and how search engines work to the more challenging organizational tasks of selling a search marketing proposal to executives and executing on a search marketing plan.

Unlike many previous search engine optimization books that have treated search marketing as a guerilla approach disjointed from other organizational needs, Search Engine Marketing, Inc. shows how to incorporate search into the overall marketing mix in order to increase both customer value and business return-on-investment.

Full of real examples from other enterprise search marketing organizations and thoughtful treatment of the business issues surrounding search, this book is the reference volume for bringing a successful search marketing program to fruition in the organization."

Jeff Watts, Search & Community Manager, National Instruments

"Search Engine Marketing, Inc. is the ultimate source on how to implement a search marketing campaign. The book provides actionable instructions on topics from how to get the finances within your organization to how to make your pages rank well in search engines. Beyond that, the book explains conversion metrics and projecting your success. For anyone within a large organization, looking to make a difference with the corporate Web site; the book is a 'no-brainer.' For any professional SEO or SEM, the book is a must read. The manner in which Bill Hunt and Mike Moran organized the book is both unique and smart. Both Bill and Mike are also extremely professional public speakers on the topic of Search Marketing. I have been to dozens of search marketing conferences and I can honestly say, I am as impressed with this book as I am with their top presentations."

Barry Schwartz CEO, RustyBrick, Inc.

"Bill and Mike's book provides an excellent in-depth resource for companies examining their search marketing strategy. In addition to actionable SEO tips, this book outlines how to successfully develop a search strategy, determine what to outsource versus keep in house, and how to precisely outline the business case and 'sell' search to executive decision-makers. If your company is wondering how to enter the search spaceor if you're revising your online strategyread this book."

Heather Lloyd-Martin, Author, Successful Search Engine Copywriting

"Required reading for anyone interested in how to apply leading-edge search marketing within large enterprises. With search marketing now of critical importance, the authors provide practical advice and approaches that are both sophisticated and invaluable."

Rob Key, CEO, Converseon, Inc.

Step-by-step guide to setting up and managing a search marketing program for your organization

Best practices, tips, and cost-saving measures from two of the world's premier experts

Effective search engine optimization (SEO) and search engine marketing (SEM) is now crucial to the success of your business. But it's never been more challengingespecially if you're responsible for a large, complex site. Finally, there's a definitive source for reliable information for implementing an effective search engine optimization and marketing program for your business. In Search Engine Marketing, Inc., ibm.com's site architect and a world-leading enterprise SEO consultant present best practices, step-by-step techniques, and hard-won tips for driving maximum traffic at minimum cost.

The authors begin with an up-to-date introduction to the fundamentals: of how search engines have evolved, how search marketing works, and how searchers and site visitors really think when they're trying to find information. You'll walk step-by-step through every facet of creating an effective program: projecting business value, selling stakeholders and executives, building teams, choosing strategy, implementing metrics, and above all, execution. Drawing on their unsurpassed experience, the authors systematically address every issue you're likely to encounter, from enforcing search-engine friendly content standards through hiring consultants. You'lllearn how to:

Handle the unique optimization and marketing challenges associated with large sites

Create site standards that codify best SEO/SEM practices

Align search marketing with your company's strategic and tactical goals

Automate checking and reporting for every page on your site

Create monthly scorecards and use them to drive improvement

Provide effective guidance to content developers and designers, in language they'll understand

Get your site indexed, choose target keywords, optimize content, and attract links

Make the most of the leading search engines and specialized and local search

Ensure that paid search efforts deliver optimal results, cost-effectively

Measure site-wide success rates across multiple s

Table of Contents | Index

Copyright
Praise for Search Engine Marketing, Inc.
IBM Press
On Demand Computing Books
Rational
WebSphere Books
More Books from IBM Press
DB2? Books
Foreword
Preface
Acknowledgments from Mike
Acknowledgments from Bill
About the Authors
About Mike Moran
About Bill Hunt
Part 1. The Basics of Search Marketing
Chapter 1. Why Search Marketing Is Important … and Difficult
Web Search Basics
Search and Your Marketing Mix
The Challenge of Search Success
Summary
Chapter 2. How Search Engines Work
Matching the Search Query
Ranking the Matches
Displaying Search Results
Finding Web Pages for the Organic Index
Analyzing the Content
Building the Organic Index
Search Relationships
Summary
Chapter 3. How Search Marketing Works
Organic Search
Directory Listings
Paid Placement
Summary
Chapter 4. How Searchers Work
Visitor Behavior
The Searcher's Intent
The Searcher's Click
The Searcher's Follow-Through
Summary
Part 2. Develop Your Search Marketing Program
Chapter 5. Identify Your Web Site's Goals
Web Sales
Offline Sales
Leads
Market Awareness
Information and Entertainment
Persuasion
Summary
Chapter 6. Measure Your Web Site's Success
Count Your Conversions
Count Your Traffic
Count Your Money
Summary
Chapter 7. Measure Your Search Marketing Success
Target Your First Search Marketing Campaign
Assess Your Current Situation
Calculate Your First Campaign's Opportunity
Summary
Chapter 8. Define Your Search Marketing Strategy
Choose the Scope of Your Search Marketing Program
Divide the Search Marketing Work
Choose Your Search Marketing Approach
Project Your Search Marketing Costs
Summary
Chapter 9. Sell Your Search Marketing Proposal
Assemble Your Search Marketing Proposal
Sell Your Proposal to the Extended Search Team
Sell Your Proposal to Executives
Summary
Part 3. Execute Your Search Marketing Program
Chapter 10. Get Your Site Indexed
What If Your Site Is Not Indexed?
How Many Pages on Your Site Are Indexed?
How Can More Pages from Your Site Be Indexed?
Summary
Chapter 11. Choose Your Target Keywords
The Value of Keyword Planning
Your Keyword Planning Philosophy
Step-by-Step Keyword Planning
Summary
Chapter 12. Optimize Your Content
What Search Engines Look For
The Philosophy of Writing for Search
Step-by-Step Optimization for Search Landing Pages
Summary
Chapter 13. Attract Links to Your Site
Why Search Engines Value Links
Your Linking Philosophy
Step-by-Step Link Building for Your Site
Summary
Chapter 14. Optimize Your Paid Search Program
Paid Search Opportunities
Your Paid Search Philosophy
Step-by-Step Paid Search Optimization
Summary
Chapter 15. Make Search Marketing Operational
Set Up Your Central Search Team
Establish Search Marketing Best Practices
Track Search Marketing Success
Summary
Chapter 16. What's Next?
What's Next for Search Marketing?
What's Next for You?
Summary
Glossary
Index

Mass Customization Information Systems in Business

2008-04-05 21:03:52

中文参考名称: 大规模商用可定制的信息系统
大规模定制是一种商业战略,旨在满足个人客户的需求,与附近群众的生产效率. 大规模定制的信息系统在业务提供原件和创新研究体系,它为大规模定制. 这一广泛收集参考描述办法,工具和概念都需要为成功实现这些系统. 大规模定制市场,产品建模,以及供应链管理的探讨准确详细. 这位总理参考源提供了一个全面的调查业务流程所需的制造个性化产品.
Mass customization is a business strategy aimed at satisfying an individual customers needs with near mass production efficiency. Mass Customization Information Systems in Business provides original and innovative research on IT systems for mass customization. This wide-ranging reference collection describes the solutions, tools, and concepts needed for the successful realization of these systems. Mass customized markets, product modeling, and supply chain management are explored in precise detail. This Premier Reference Source provides a comprehensive investigation of the business processes required for manufacturing individualized products.

Detailed Table of Contents .................................................................................................................. v
Foreword .............................................................................................................................................. x
Preface ................................................................................................................................................xii
Section I
Theory of Information Technology for Mass Customization
Chapter I
Mass Customization with Configurable Products and Configurators:
A Review of Benefits and Challenges / Mikko Heiskala, Juha Tihonen,
Kaija-Stiina Paloheimo, and Timo Soininen .......................................................................................... 1
Chapter II
Product Modeling and Configuration Experiences / Joseba Arana, María Elejoste,
José ángel Lakunza, Jone Uribetxebarria, and Martín Zangitu ......................................................... 33
Chapter III
Product Configuration in ETO Companies / Thomas Ditlev Petersen.................................................. 59
Chapter IV
Open Variant Process Models in Supply Chains /
Corinna Engelhardt-Nowitzki and Helmut Zsifkovits .......................................................................... 77
Section II
Frameworks for Mass Customization
Chapter V
An Associative Classification-Based Recommendation System for Personalization in
B2C E-Commerce Applications / Yiyang Zhang and Jianxin (Roger) Jiao ...................................... 107
Chapter VI
Knowledge-Based Recommender Technologies Supporting the Interactive Selling of
Financial Services / Alexander Felfernig ........................................................................................... 122
Table of Contents
Chapter VII
Developing Interoperability in Mass Customization Information Systems /
Ricardo Jardim-Goncalves, António Grilo, and Adolfo Steiger-Garcao ........................................... 136
Chapter VIII
An Agent-Based Information Technology Architecture for Mass Customized Markets /
Manoochehr Ghiassi and Cosimo Spera ........................................................................................... 162
Chapter IX
Critical Role of Supply Chain Decoupling Point in Mass Customisation from Its
Upstream and Downstream Information Systems Point of View / Soroosh Saghiri ......................... 185
Section III
Innovative Information Technology Approaches for Mass Customization
Chapter X
From Strategy Definition to Product Derivation Using a Scenario-Based Architecting Approach /
Mugurel Ionita, Pierre America, and Dieter Hammer ....................................................................... 198
Chapter XI
Research Issues in Knowledge-Based Configuration / Dietmar Jannach,
Alexander Felfernig, Gerold Kreutler, Markus Zanker, and Gerhard Friedrich ............................... 221
Chapter XII
Mass Customisation of Services and Processes Based on Fuzzy Cognitive Maps /
Dimitris Kardaras and Bill Karakostas ............................................................................................. 237
Chapter XIII
Applying Service CAD System to Value Customization / Tomohiko Sakao,
Yoshiki Shimomura, Alberto Simboli, Andrea Raggi, Luigia Petti, and Giuseppina Pagliuca .......... 255
Compilation of References ............................................................................................................... 279
About the Contributors ................................................................................................................... 303
Index .................................................................................................................................................. 311

PayPal Hacks

2008-03-04 02:03:32

Learn how to make the most of PayPal to get the most out of your online business or transactions. From how to take steps to protect yourself while buying and selling on eBay to using PayPal on your own site to handle subscriptions, affiliations, and donations, PayPal Hacks provides the tools and details necessary to make PayPal more profitable, more flexible, and more convenient.

Preface
Why PayPal Hacks?
Getting Started with the Code in This Book
Database Coding and Platform Choices
Further Study
How to Use This Book
How This Book Is Organized
Conventions Used in This Book
Using Code Examples
How to Contact Us
Got a Hack?
Chapter 1. Account Management
Introduction: Hacks #1-9
Hack 1. Create a PayPal Account
Hack 2. Verify Your PayPal Account
Hack 3. Confirm Your Mailing Address
Hack 4. Pay When You've Forgotten Your Password
Hack 5. Restore Your Account if It Has Been Limited
Hack 6. Create a Separate Login for Each Employee
Hack 7. Access Member Information
Hack 8. Manage PayPal Email
Hack 9. Get Help from PayPal
Chapter 2. Making Payments
Introduction: Hacks #10-16
Hack 10. Send Money to Anyone
Hack 11. Choose How to Fund Payments
Hack 12. Use Your PayPal Funds Anywhere
Hack 13. Pay from a Cell Phone
Hack 14. Pay Seller Fees when Buying
Hack 15. Send Money Without Creating a PayPal Account
Hack 16. Dispute Merchandise Payments
Chapter 3. Selling with PayPal
Introduction: Hacks #17-27
Upgrade to Business Class
Set Your Payment Receiving Preferences
Identify Yourself to Your Customers
Hack 17. Request Money the PayPal Way
Hack 18. Ask for Money in Your Own Way
Hack 19. Request Money Without an Account
Hack 20. Get Your Money
Hack 21. Refund a Payment
Hack 22. Quick-Link to Transaction Details
Hack 23. Lower Your Seller Fees
Hack 24. Protect Yourself from Buyer Fraud
Hack 25. Protect Yourself from Chargebacks
Hack 26. Avoid Chargebacks on Digital Goods
Hack 27. Handle Merchandise Disputes Effectively
Chapter 4. Payment Buttons
Introduction: Hacks #28-44
Hack 28. Create a Buy Now Button
Hack 29. Use a Custom Button Image
Hack 30. Create a Purchase Button for Services
Hack 31. Create an Auction Payment Button
Hack 32. Provide Purchase Options with Drop-Down Listboxes
Hack 33. Include More Than Two Option Fields
Hack 34. Override Shipping and Handling Preferences
Hack 35. Build Notification Tracking
Hack 36. Hack-Proof Your Payment
Hack 37. Hack-Proof Your Buttons with Encryption
Hack 38. Include Payment Buttons in Email Messages
Hack 39. Hide Your Email Address from Spammers
Hack 40. Accept Donations
Hack 41. PayPal-Enable Your Flash
Hack 42. Get More Out of Dreamweaver and PayPal
Hack 43. Provide Options with ASP.NET Web Controls
Hack 44. Try Accepting Payments in a Bogus Currency
Chapter 5. Storefronts and Shopping Carts
Introduction: Hacks #45-50
Hack 45. Hack Shopping Cart Buttons
Hack 46. Create Shopping Cart Links
Hack 47. Specify the Size of the Shopping Cart Window
Hack 48. Deal with Design and Layout Issues
Hack 49. Put Both Cart Buttons in One Form
Hack 50. Integrate a Third-Party Shopping Cart with PayPal
Hack 51. Customize Checkout Pages
Hack 52. Display the Merchant Transaction ID on Your Return Page
Hack 53. Remember Your Customers
Hack 54. Create a Dynamic Storefront
Hack 55. Add Dynamic Storefront Details
Hack 56. Insert Dynamic Images
Hack 57. Build an Order-Tracking Page
Hack 58. Offer Discount Coupons
Hack 59. Increase Search Engine Exposure
Hack 60. Sell Digital Goods with PayLoadz
Chapter 6. Managing Subscriptions
Introduction: Hacks #61-64
Hack 61. Sell Subscriptions to Your Online Content
Hack 62. Offer Tiered Subscriptions
Hack 63. Time Your Subscriptions to End on Specific Dates
Hack 64. Manage Subscription Passwords the Easy Way
Chapter 7. IPN and PDT
Introduction: Hacks #65-86
What IPN and PDT Are
How IPN Works
Advantages of PDT
Hack 65. Receive Instant Payment Notifications
Hack 66. Troubleshoot Instant Payment Notifications
Hack 67. Send a Purchase Confirmation Email with IPN
Hack 68. Process Shopping Carts with IPN
Hack 69. Use IPN with eBay Listings
Hack 70. Track Your eBay Products with IPN
Hack 71. Deliver Digital Goods with IPN
Hack 72. Deliver Digital Goods with a Return Page
Hack 73. Implement Price Checking with IPN
Hack 74. Provide an Order Summary with IPN
Hack 75. Upsell Your Customers
Hack 76. Enable Multiple IPN Pages
Hack 77. Use Mass Pay to Create an Affiliate System
Hack 78. Manage Your Inventory with IPN
Hack 79. Display Donation Goals on Your Web Site
Hack 80. Display a Recent Donor List
Hack 81. Capture Customer Information with IPN
Hack 82. Insert Payment Details into a Database with IPN
Hack 83. Insert Cart Details into a Database
Hack 84. Track Google Referrals
Hack 85. Process Payments like a Credit Card with PDT
Hack 86. Synchronizing PDT and IPN
Chapter 8. The PayPal Web Services API
Introduction: Hacks #87-100
Section 8.2. Create a Developer Account
Hack 87. Set up the Sandbox
Hack 88. Make Your First API Call
Hack 89. Create a Wrapper Class for Your API Calls
Hack 90. Use the PayPal API Wrapper Class
Hack 91. Refund Payments with the API
Hack 92. Handle Transaction Errors within the API Wrapper
Hack 93. Retrieve Transaction Details with the API
Hack 94. Search for PayPal Transactions
Hack 95. Hack the API Wrapper
Hack 96. Issue Payments en Masse with the Mass Pay API
Hack 97. Pay Affiliates and Suppliers on a Schedule
Hack 98. Search eBay for Listings that Accept PayPal
Hack 99. Test IPN and PDT in the Sandbox
Hack 100. Go Live
Colophon
Index

Professional BizTalk Server 2006

2007-12-22 10:31:17

BizTalk Server has seen tremendous growth since the groundbreaking 2004 release. Customers and part-
ners alike have implemented many mission-critical and highly complex solutions based on the BizTalk
platform, bringing Microsoft technology to the heart of organizations (which was largely unheard of
before).
The BizTalk Server platform is incredibly powerful and arguably complex; much of this is not necessar-
ily because of the product but because of the problem spaces that it typically occupies. I've yet to come
across a straightforward set of requirements for a BizTalk solution. It is used as the central backbone of
huge organizations, the integrator between disparate and complex applications, and the platform for
entire financial trading platforms, and the list goes on.
Such scenarios are incredibly complex; they demand high and sustained message rates, can tolerate no
downtime or data loss, and are often central to an organization's operation. If the solution were to fail
an organization could lose significant amounts of money or incur regulatory penalties.
I like to borrow a well-known tag line to describe BizTalk谊situations such as this, "with great power,
comes great responsibility." BizTalk Server is incredibly powerful and can be applied to solve many
scenarios. To do so, however, you have to architect, develop, test, and administer such a solution
responsibly.
Any compromises in these stages can lead to any number of problems: the solution might not scale, it
might fail when deployed, and, in extreme cases, might lead to loss of data. None of these are due to the
product, but instead, how you make use of it. For example, if you use an unreliable transport method
such as HTTP, you can expect, under certain conditions, data to be lost (an unreliable network, for
instance). This isn't due to BizTalk but to the nature of certain transports.
I have assisted a variety of organizations with all aspects of solution development (not just BizTalk but
the entire Microsoft development stack), from the initial architecture discussions, to development, and
through to performance and scalability testing.
The compelling drive for me to create this book resulted from two main factors. First, after working with
these customers I had a clear view of what worked, what didn't, and the things to highlight early on to
avoid problems later in the development life cycle of a BizTalk solution.
The next compelling drive was that such real-world, best-practice advice was tied up inside a small
number of people's heads. This clearly doesn't scale to help the broader base of BizTalk customers, and
it's often frustrating (to both sides) to be called on site to see the same issues crop up again and again.
These problems,谊my experience, are not the fault of the product or the customer per se but instead
represent the learning curve required for enterprise software development. It's a hard problem space
and tinv mistakes
or oversights have big consequences.
This book is positioned to help address this. It's a fusion of how the product works
cutting-edge best practices designed to enable you to make best use of the product
under the covers and
within vour solution.
The decision to write a book was a tortuous one. I loved the idea of writing a book, but I was given a
number of reality checks by colleagues with regard to the effort required一something that (with a
you
ng family) I wasn't sure I could commit to, and I decided to shelve the project.
The final straw, however, came in late in 2005.WNile onsite with a customer, I was asked the following
question:“Wby does it take Darren Jefford or Kevin Smith to come in to help us understand these prob-
lems and highlight the types of things we should be aware of? This type of information isn't in the docu-
mentation...."
I went home and inked the deal with Wiley, and sometime later this book was born. In answer to that
original question: Laurie, t}ou asked for it and here it is!

Contents
Acknowledgments
Fo reword
Introduction
Primer
XML Schema
XML Namespaces
XPath
The local-name Function
The count Function
Serializable Classes
Generating Serializable Classes from Schema
Serializable Classes and Performance
BizTalk Development and Serializable Classes
Summary
Chaater 2:BizTalk Architecture
Why BizTalk?
Architecture Overview
Messages
Adapters
Pipelines
Subscriptions
MessageBox
Orchestrations
Enterprise Single Sign-On
Business Activity Monitoring
Rules Engine
H osts
Summary
Chaater 3: Adaaters
Overview
Architecture
Communication Semantics
Ports
Filtering
Dynamic Send Ports
Enlistment
Hosting
Configuration Settings
Retry Semantics
Service Windows
Tracking
Context Properties
Batching
In-Order Delivery
Writing a Custom Adapter
In-Box Adapters
File
MSMQT
MSMQ
Windows SharePoint Services
SQL
SOAP
HTTP
SMTP
POP3
EDI
MQSeries
FTP
WCF
WSE
Line of Business (LOB) Adapter Pack
Summary
Chaater 4: Piaelines
Architecture and Concepts
Understanding BaseMessage
Pipeline Architecture
Pipelines and Transactions

Pipeline Stages
Receive Pipeline Stages
Handling Pipeline ilures
Send Pipeline Stages
Pipeline Configuration
DeBult Pipelines
BizTalk Framework (BTF 2)
Developing a Custom Pipeline Component
The Corenets
Creating a Pipeline Component
The Pipeline Component Wizard
Pipeline InterBces and Attributes
Compression Stream Implementation
Decompression Stream Implementation
Assemblers and Disassemblers
BizTalk Stream Implementations
Ssting a Pipeline/Pipeline Components
Summary
Chaater 5: Orchestrations
The Orchestration Execution Environment
Implementation
Activation
Subscriptions
Persistence Points
Dehydration
Brsioning
Logical Ports
Orchestration Development
Designing the Process
Messaging
Coding
Transactions
Transformations
Debuging
BPEL4WS
Summary
Overview

Pro Paypal E-Commerce

2007-12-18 13:22:08

Pro PayPal E-Commerce contains the most comprehensive collection of information on the latest PayPal technologies available. It takes the approach of PayPal as a digital money platform, and shows how it’s a dynamic service that offers far more than just payment processing.

With its breadth of technologies and APIs, the PayPal platform is a basis for development and innovation for an unlimited number of possibilities. It offers a wide range of payment technologies, but it’s not always easy to decipher which technology is the best choice for a web site. This book gets under the hood to show you how the different technologies work, how to choose the right solution, and how to implement the solution—complete with real-world PayPal success stories.

You’ll learn how to integrate PayPal directly into web sites to make use of its payment technologies. This allows you, no matter what language you program in, to build shopping carts or similar channel products with PayPal as a payment option. You can also use this book to learn about the basics of e-commerce, where PayPal fits in, and how you can meet your own e-commerce needs. This book covers

* How PayPal works
* Using the PayPal API
* Website Payments Standard
* Website Payments Pro
* Instant Payment Notification
* Payment Data Transfer
* Encrypted Website Payments
* Administration
* Reporting
* Fraud protection
* Payflow Gateway

About the Author

Damon Williams has worked at PayPal since 2004, where he has specialized in making life easier for people trying to integrate PayPal into web sites and applications. His background is in software engineering, community building, and content publishing. He is a certified Java developer with over seven years of experience, and he also spent five years as the publisher of Feedback Magazine in Austin, Texas. His current position is managing the PayPal Developer Network, where he is building an online community for innovation and support on the PayPal commerce platform.

电子商务基础教程

2007-11-27 12:31:57

【内容简介】
　　本书由五部分、16章和3个附录组成。第一部分是电子商务基础知识，包括 Internet 商务入门，在线业务准备，技术选择，避免法律问题和 Web 营销策略。第二部分是电子商务的应用技术，包括搜索引擎与入口，购特与 ORM 方案和交互式的通信经历。第三部分是 Internet 技术本身，包括 Web 技术的比较， Internet 的安全性等。第四部分是对电子商务未来技术发展的展望，包括开放源代码，弥漫计算和超弥漫计算。第五部分是3个附录，包括电子商务术语总汇， Internet 业务体系结构实例和有用的 Web 站点。
【下载说明】
　　《电子商务基础教程》一书是一本国外优秀教材，由翦爱玲、熊志辉等人翻译为中文。本资料为PDF高清晰电子版，推荐采用Adobe Reader 7.0或兼容阅读工具打开！
【图书目录】

绪论

第一部分电子商务基础

第1章　Internet商务入门

1.1　在线
1.2　定义电子商务
1.3　上网的原因
1.4　电子商务类型的辨别
1.5　使用电子商务新模式

第2章　在线业务准备

2.1　Intenet上的竞争对方分析
2.2　第四通道
2.3　新经济中的典型模式
2.4　驱动业务过程的重组
2.5　设计、开发和部署系统

第3章　技术选择

3.1　Intemet网络
3.2　IT基础结构的探索
3.3　企业中间件的确定
3.4　选择正确的企业应用
3.5　建立电子商务应用

第4章　避免法律问题

4.1　全球性的合同
4.2　Web站点
4.3　加密算法
4.4　开发一个秘密站点

第5章　Web营销策略

5.1　Intemet营销技术
5.2　Web设计
5.3　将访客吸引到你的站点上来
5.4　虚拟社会
5.5　本地化
5.6　促销电子商务
5.7　参与标志广告大战
5.8　在线评估
5.9　一对一的市场营销
5.10　直接营销（Direct Marketing）
5.11　选择合适的 ISP

第二部分　电子商务的应用

第6章　搜索引擎与入口

6.1　Internet搜索二
6.2　搜索技术的未来
6.3　智能网络代理
6.4　入口站点——新的整合Web站点

第7章　购物与ORM解决方案

7.1　在线购物
7.2　购物解决方案
7.3　新经济含意
7.4　电子软件销售
7.5　配置器工一具
7.6　可操作性资源的管理
7.7　参与购物解决人案和 ORM解决办

第8章　交互式的通信经历

8.1　基础
8.2　主持在线会议
8.3　Internet聊天解决方案
8.4　基于Internet的培训

第三部分　Internet技术

第9章　Web技术比较

9.1　寻找合适的例览器
9.2　超文本标识语言
9.3　动态Web
9.4　动态服务器概念
9.5　Web应用服务器（Application Servers）
9.6　可扩充的标识语言
9.7　插件
9.S　JavaScript

第10章　Internet的安全性

10.1　建立一个安今策略
10.2　加密工具
10.3　加密技术的应用
10.4　Internet上的保密件
10.5　同病毒和虚假病毒警告作斗争
10.6　信息时代的冲突
10.7　基于客户的安全
10.8　基于服务器的安全件

第11章 Java讨论

11.1　Java介绍
11.2　Java基类（ Foundation Classes）
11.3　JINI
11.4　JavaBean
11.5　InfOBus
11.6　解决可能的Java问题
11.7　避免Java战
11.8　Java计算的未来

第12章 Internet图像处理

12.1　图像业务
12.2　图像概念
12.3 FlashPix格式
12.4 QuickTime VR
12.5　VRML?
12.6　图像处理技术比较
12.7　图像处理技术的未来

第13章　在线付款

13.1　付款业务
13.2　后支付付款系统
13.3　即时支付付款系统
13.4　预支付付款系统
13.5　付款技术比较
13.6　付款技术的前景

第四部分　展望未来

第14章　开放源代码

14.1　免费信息
14.2　免费软件工程
14.3　开放源代码工程?
14.4　公司从产品到服务的转变
14.5　开放硬件介绍
14.6　未来的展望

第15章　弥漫计算

15.1　Internet服务
15.2　设备到设备的通信
15.3　信息交换
15.4　服务广播
15.5　设想
15.6　弥漫计算技术比较
15.7　弥漫计算的未来

第16章　越弥漫计算

16.1　未来技术展望
16.2　业务未来调整
16.3　社会影响

第五部分　附录

附录A　电子商务术语总汇
附录B　Internet业务体系结构实例
B.1　业务思想
B.2　Web上的市场
B.3　服务的实现
B.4　未来展现
附录C　有用的Web站点
C.1　业务
C.2　喜剧
C.3　计算机
C.4　娱乐
C.5　与黑客相关的站点
C.6　Internet组织
C.7　邮件清单
C.8　新闻
C.9　搜索引擎
C.10　软件开发

Programming Collective Intelligence: Building Smart Web 2.0 Applications(2007年8月16日最新版)

2007-10-26 10:21:51

"Collective Intelligence"中文有的翻译为“集体智慧”、有的翻译为“综合智能”，我认为综合智能可能确切一些，其实它是商业智能的一个方面。通过网站的数据分析人们的喜好、习惯、经验和市场等。这时2007年8月16日最新发布的一本权威著作。
Want to tap the power behind search rankings, product recommendations, social bookmarking, and online matchmaking? This fascinating book demonstrates how you can build Web 2.0 applications to mine the enormous amount of data created by people on the Internet. With the sophisticated algorithms in this book, you can write smart programs to access interesting datasets from other web sites, collect data from users of your own applications, and analyze and understand the data once you've found it.

Programming Collective Intelligence takes you into the world of machine learning and statistics, and explains how to draw conclusions about user experience, marketing, personal tastes, and human behavior in general -- all from information that you and others collect every day. Each algorithm is described clearly and concisely with code that can immediately be used on your web site, blog, Wiki, or specialized application. This book explains:
Collaborative filtering techniques that enable online retailers to recommend products or media
Methods of clustering to detect groups of similar items in a large dataset
Search engine features -- crawlers, indexers, query engines, and the PageRank algorithm
Optimization algorithms that search millions of possible solutions to a problem and choose the best one
Bayesian filtering, used in spam filters for classifying documents based on word types and other features
Using decision trees not only to make predictions, but to model the way decisions are made
Predicting numerical values rather than classifications to build price models
Support vector machines to match people in online dating sites
Non-negative matrix factorization to find the independent features in a dataset
Evolving intelligence for problem solving -- how a computer develops its skill by improving its own code the more it plays a game
Each chapter includes exercises for extending the algorithms to make them more powerful. Go beyond simple database-backed applications and put the wealth of Internet data to work for you.

电子商务管理指南

2007-10-19 08:12:24

内容提要:
《电子商务管理指市》是著名的电子商务研究权顾Kalakota&Whinston所著的经典教材之一,该书被数百所高校选为电子商务的教学用书。很多公司也把它作为电子商务的培训教材。本书内容全面，完全称得上是电子商务导读的百科全书，从电子商务的信息技术谈起，包括因特网、企业内网络、电子商务的加密与安全问题、在线付费的相关议题，到电子商务在各行各业的应用。
本书同时了探讨企业如何利用Internet进行企业再造，以迎接新的商业模式．包括了从顾客发出订单到顾客满意为止的供应链管理。如何做好在线营销、网上顾客服务，以管理宝贵的顾客资源；如何连接购料、生产、配销、后勤成一条线的自动化生产流程，以进行客户化订做的制造方式；以及如何把会计、财务等功能整合在供应链中向步处理。从信息技术概览到企业应用、再到企业再造，以迎接信息社会的到来，本书涵盖面广阔，深入浅出、易读易懂，足以开户新视野，建构新观念，对于欲掌握电子商务最新管理知识的高校学生及公司职员来说，是一本不容错过的好书。
友情提示:本书为PDF高清晰电子版，推荐采用Adobe Reader7.0或兼容的阅读器阅读！

The Everyday Internet All-In-One Desk Reference For Dummies（亚玛逊五星级图书）

2007-10-10 21:20:03

The Internet made its way into everyday life as a tool people used occasionally to keep in touch with friends and gather information for personal or business needs. Now, thanks to high-speed connections, wireless access, and safe and powerful Web sites, the Internet has become the main means for handling personal finance, shopping for big-ticket items, and communicating with people around the world. It's to the point where many people can't get through the day without turning to the Internet to get things accomplished. The Everyday Internet All-in-One Desk Reference For Dummies is the complete resource for casual Internet users who are looking to make the jump to becoming experienced navigators of the wired world. Written by Internet guru Peter Weverka, this book walks readers through the basics of going online before heading into the realms of online bargain shopping, bill paying, personal finance, keeping up with hobbies, and even setting up an online business.;The material is broken into mini-books that make it easier to find an answer and keep moving along the online highway This book clarifies all the mysteries of how to use the Internet to make everyday life simpler Covers key Internet properties like eBay, Google, and Yahoo! as well as favorite tasks like playing games, tracing family roots, and keeping a diary online．

电子商务网络技术

2007-07-25 12:33:12

内容简介:
　　本书是电子商务系列教材中涉及计算机网络方面内容的教程。在结构的组建与内容的取舍过程中，我们着重考虑到本系列教材面向的对象大多数可能是非计算机类、非电子类专业的学生，所以本书的编写力求跳出专业性计算机网络教程的编写模式，并注意基本理论知识与应用技术并重，使学生对计算机网络的最基本的内容能较清楚地了解，并能运用网络应用技术开展电子商务活动。
本书第1章介绍了计算机网络的常识性内容，如发展历程、分类、功能、结构与特性等；第2章是计算机网络的基础，涉及网络拓扑结构、传输介质、数据通信、协议与体系结构等方面内容；第3，4章介绍了网络规划与设计以及网络操作系统等方面的内容，使读者对计算机网络能有一个较深刻的认识；第5，6章对因特网体系、接入方式及其应用做了重点性介绍，为参与电子商务活动的读者提供网络应用的基本知识和技能；第7章从系统角度介绍了网络安全基本概念、影响安全的因素及其对策等问题，以增强读者的安全防范意识和分析能力。

电子商务概论（第二版）

2007-07-19 13:06:53

内容简介
　　本书是《电子商务概论》的第二版，共７章。第１章讲述整个电子商务的模型结构。第２章重点介绍了８种用于电子商务的信息技术。在第二版中，特别加入了目前世界上最流行的ＸＭＬ技术及其在电子商务中的应用，还强调了电子商务的安全问题。第３章从微观上论述了电子商务的发展给企业经营、管理以及信息系统建设所带来的影响。第４章则从宏观上论述了在电子商务的影响下，交通运输和金融机构等传统交易中介和网络等新兴市场环境的变化。第５章主要讲述传统行业的信息化和围绕行业信息化的电子商务项目。第６章对时下最新兴的电子政务，即借助电子信息技术而进行的政务活动进行了讨论。第７章讲述了电子商务触发的社会问题以及我国如何建立一个安全而保障有力的社会法律环境。附录部分依次介绍了各大公司的电子商务和电子政务的解决方案和首都电子商务工程总体方案。最后介绍了中国人民大学经济科学实验室自主开发实现的电子商务教学模拟环境ＳＩＭ＿ＥＣ。本书叙述清楚，内容新颖，可作为信息管理与信息系统专业的教科书及相关专业本科生或研究生的参考书，也可供从事实际工作的管理人员和技术人员参考。
　　本书为PDF高清晰版，推荐对电子商务创业有兴趣的读者下载！

Packt.Publishing.Learning.Joomla.Extension.Development.May.2007.eBook-BBL

2007-07-11 12:11:20

Packt Publishing has endeavored to provide trademark information about all the
companies and products mentioned in this book by the appropriate use of capitals.
However, Packt Publishing cannot guarantee the accuracy of this information.

E-Business

2007-05-09 11:04:57

Department of Information Technology E-Business ICAITU208A – Use site server tools for e-business
ICAITB162A – Configure a payment gateway
BSBEBUS508A – Build a virtual community

Prepared by Steven Dimos

as400上机练习

2007-04-26 19:53:52

网上少有的as400学习资料，希望大家珍惜。

Make Easy Money with Google: Using the AdSense Advertising Program

2007-04-21 16:41:50

Get your Web site to "show you the money" by using Google to draw more eyes--and wallets--to your content. In this friendly, four-color guide from veteran author and Web developer Eric Giguere, you'll learn all about Google's AdSense program and how you can use it to make your Web site or blog more profitable. Written in an easy-to-read, non-technical style, this book follows three average people--Claude, Stef, and Anita--as they learn to create money-making blogs and Web sites. Through their experiences, you'll learn: basic Web terminology; the Google Adsense nuts and bolts; how to host, build, and publish targeted ads and Google search boxes to your Web site; filter out inappropriate ads; track page performance; drive traffic to your site; and more. A four-part companion Web site features a blog, includes reader resources, and details the techniques discussed in the book.

Online marketers agree that AdSense is one of the best tools you can use to draw dollars to your site. Let Giguere show you how to make the most of Google and have fun doing it!

搜索引擎优化（ＳＥＯ）知识完全手册

2007-03-30 00:54:07

本书供专业人员研究参考

博客营销研究：企业博客写作原则与方法

2007-03-30 00:49:13

博客营销研究：企业博客写作原则与方法，对企业博客的写作很有帮助，了解博客营销的作用．

<<电子商务>>PPT和练习题

2007-01-17 10:17:35

PPT和练习题

Risk Management for information system

2007-01-10 20:55:56

This book given frameworks which based on information system in order to recommdate reduce risk during the investment or project progress.

The Business of WiMAX

2006-12-23 00:55:39

电信级无线宽带网络WiMAX的商业应用

osCommerce管理员使用手册

2006-12-19 11:06:10

osCommerce中文版的后台管理功能使用说明，详细介绍了每一个模块的功能和使用方法。

RFID新一代标准组件式射频识别系统

2006-12-11 20:20:30

RFID介绍

《电子商务概论》电子教案

2006-10-25 16:49:08

点击流分析—电子商务时代企业决胜的利器

2006-10-19 10:04:03

有关电子上商务的点击流分析

《电子商务全教程》

2006-10-18 15:09:02

实用电子商务

2006-09-26 16:46:43

实用电子商务

电子政务系统概论

2006-09-12 14:32:23

介绍电子政务的基础知识以及发展前景等

电子商务设计师考试大纲

2006-09-06 09:38:39

电子商务设计师考试大纲是针对本考试的计算机应用技术专业中级资格制订的。通过本考试的考生；可被用人单位择优聘任为工程师职务.

IC卡的技术与应用

2006-08-09 10:38:56

本书分为基础篇和应用篇。内容全面，适合从事IC卡开发设计人员及教学人员参考

Data Mining在信用卡客戶分群

2006-08-08 09:04:19

讲解了使用STATISTICA对银行客户资料进行数据挖掘的过程
这个PPT文件配套有视频文件

《电子商务概论》

2006-08-05 23:27:40

《电子商务概论》

基于XML的“虚拟购物agent”的系统设计研究

2006-07-11 18:31:37

xml

基于电子商务的智能代理研究

2006-07-11 18:25:44

agent

基于电子商务的智能代理研究

2006-07-11 18:09:58

Agent

电子商务

2006-06-19 13:15:53

The Solution Designer’s Guide to IBM On Demand Business Solutions

2006-06-10 15:53:07

IBM红皮书——电子商务随需应变解决方案。知道它的人都该看看

IBM On Demand Business

2006-06-10 15:49:45

《IBM On Demand Business（随需应变解决方案）》知道的人一定要看看

衡钢电子商务项目采购流程解决方案

2006-05-30 01:53:57

衡钢电子商务项目采购流程解决方案

培训-002-信息化项目管理-信息化工程的组织与实施

2006-05-28 17:27:25

清华大学：培训-002-信息化项目管理-信息化工程的组织与实施

培训-001-企业资源计划（ERP）原理与应用

2006-05-28 17:20:42

清华大学：培训-001-企业资源计划（ERP）原理与应用

《网页设计与制作实用技术》

2006-05-28 16:15:00

电子教程

Oracle 财务系统培训手册

2006-05-27 01:12:51

Oracle 财务系统培训手册

ORACLE ERP标准流程

2006-05-27 01:07:43

ORACLE ERP标准流程

Oracle Applications Foundation Table Relations

2006-05-27 01:05:29

Oracle Applications(Ebusiness Suite,Oracle ERP)数据库各个Module的Table的基本关系图（E-R图）